Lancôme, a L’Oréal brand, has appointed American Gen Zer, fashion icon and entrepreneur Emma Chamberlain as global brand ambassador.

Fashion Icon and Content Creator

Emma became a global sensation by establishing herself as a popular fashion icon and content creator. Shortly after launching her YouTube channel at the age of 16, Emma broke into social media stardom at a very fast pace.
 
Since then, Emma won the People’s Choice award Pop Podcast category and was acknowledged by Forbes, making it on the ’30 under 30 – Social Media’ list in 2021.
 
Emma says: “I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.”
 
Françoise Lehmann, Lancôme International President adds: “I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics.”
 
Joining the Lancôme group of ambassadors, Emma will add her irresistible wit and singularity. Together with Lancôme, Emma will further spread the brand’s values of positive and powerful beauty.

Starring in a Web Series

Launching on January 12th on Lancôme’s YouTube channel, the web series, “How do you say beauty in French,” shows Emma’s fresh perspective and modern humor. Within the 4-episode series, Emma expresses her perspective on self-image and shares her vision of beauty, while she uncovers the world of skincare and makeup.